The WWMG 2020 is not only of great interest to the audience - scholars and students from the Universities of Innsbruck and Salzburg are also watching the games closely. For them, however, the primary focus is not on the showdown between the athletes, but rather on examining and understanding the processes of a (sports-)event. In the spirit of sustainability, the know-how developed while organizing and holding an event is being documented using scientific means in order to make it accessible to future event organizers. The accumulation of structured knowledge makes it possible, for example, to have a better understanding of the event target group and prevents future organizing committees (OCs) from making the same mistakes again and again. Current topics of interest are the participant’s profiles, the satisfaction of the athletes, the topic "Injury and sports career" or the question of the regional-economic effect that the participants generate. Dr. Martin Schnitzer from the University of Innsbruck, who has been dealing with sports events for a long time, says: “The analysis of an event from different perspectives creates a good basis for its holistic assessment. In addition, the knowledge generated can be passed on and used. However, only the sequence of events determines the direction of a region or leads to its perception as an event destination”. This topic is particularly interesting for a region like Tyrol, which has been for a long time a regular venue for major events. The Tyroleans “know-how” is also internationally recognized - and in great demand.
Delegations came to learn
As part of the Observer program, interested OCs from six different countries were now given the opportunity to benefit from the transfer of knowledge. Representatives of future European and World Masters Games as well as other sport event networks such as Olympic Cities or the International Association of Event Hosts were invited to come to Innsbruck. The delegates, who had come from Finland, Spain, Italy, China, Korea and the USA, enjoyed an extensive program. It included tours of the venues and getting in touch with members of the WWMG OC. The program was completed by a lecture by Dr. Martin Schnitzer, who presented the achievements of the collaboration between the University of Innsbruck and the organizer of the WWMG, innsbruck-tirol sports GmbH. “We want to give the participants as much input as possible. Thanks to our history of sports events, we were able to gather a wide range of knowledge that we can now pass on. With the volunteer team tirol and our newly developed app, we have gained unique and valuable experience”, says Georg Spazier, CEO of innsbruck-tirol sports GmbH. “For future organizers it’s all about getting useful input that they can put into practice in their own realities.” says Dr. Martin Schnitzer, who had worked in OCs of international events between 2005 and 2008 before starting work as a scientist. Back in their home countries - the delegates will be working on realizing their own events. Among other things, they can draw on knowledge from Tyrol.