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Plenty to discover in and around Innsbruck

The Innsbruck Card is the perfect way to make the most of your time in Tyrol. It gives holders access to the city’s best sights, beautiful nature and alpine terrain all with just one ticket.
The Innsbruck Card can be purchased for 24, 48 and 72 hours. Holders receive admission to many museums and sights as well as to the cable cars leading up into the Nordkette mountains above the city and use of the hop-on hop-off sightseeing bus. The card also gives holders free use of public transport in Innsbruck as well as access to many cable cars around the city.

24 hours in Innsbruck

• Visit the oldtown: Golden Roof and City Tower
• Stroll down Maria-Theresien-Straße to the Triumphal Arch

• Take the Nordkettenbahn cable car to the Seegrube with lunch at 1,905 m
• Visit Innsbruck Alpine Zoo

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Further activities and museums

Innsbruck has plenty to see, do and discover for families, from trips to the cinema and the museum to shopping in Maria-Theresien-Straße or a day out at the Swarovski Crystal Worlds, Innsbruck Alpine Zoo or tobogganing in the mountains. We have put together a list featuring some of the best highlights for families with children.
City museums
State Museum Ferdinandeum: archaeology, art and musical instruments
Regional Heritage Museum: parlours, crafts, customs, nativity scenes, religion and magic
Court Church Museum: Court Church, mausoleum of Emperor Maximilian I, Ebert organ, Silver Chapel
Armory Museum: cultural history of Tyrol, silver mining, freedom fighter Andreas Hofer
Tyrol Panorama with Kaiserjägermuseum: giant panoramic painting, exhibition on Tyrol, Kaiserjägermuseum
Grassmayr bell foundry
This museum gives an insight into the fascinating bell-making process. The Grassmayr bell foundry still produces working bells today and is currently run by the 14th generation of the Grassmayr family.
Swarovski Crystal Worlds
Fascinating installations by Austrian and international artists await at the Swarovski Crystal Worlds guarded by the famous water-spewing giant.
Alpine Zoo
Innsbruck Alpine Zoo lies at the foot of the Nordkette mountains and is open all year. It is home to around 150 species of animals native to the Alps. The bus line W takes passengers from the Marktplatz square in the centre of the city to the Alpine Zoo.
Innsbruck and the surrounding region are home to around 85 toboggan runs. The toboggan runs in
Naturrodelbahn Rum, Bergeralm, Rangger Köpfl und Muttereralm can be reached quickly and easily from Innsbruck.
Innsbruck’s main shopping street, Maria-Theresien-Straße, offers plenty of options for those in search of a little retail therapy. The city also has several shopping centres: Kaufhaus Tyrol, Rathaus Galerie, Sillpark and DEZ.
Panorama Winter Special
The Cloud 9 igloo village at 1,905 metres above sea level is the perfect place to relax, enjoy the view and top up your tan. The village features intricately carved ice sculptures as well as light and sound elements. Cool and hot drinks are available.
Innsbruck has four cinemas: Metropol Kino, Leokino, Cineplexx and Cinematograph.
Cinematograph and Leokino show foreign films in the original language version with subtitles.